What If...?

Ever asked yourself “what if…..”?

These two words are some of the most powerful words in the English language. They have inspired people to extraordinary accomplishments. They have been the foundation for advancements in technology, medicine, manufacturing, philosophy, science and every other discipline. Two small words which have shaped the past, formed the present, and can direct the future.

“What if” has been the cornerstone of businesses since the first company was formed, eons ago. The challenge today is to use these thought provoking words to build a visionary customer-focused company.

Here is a list of questions every business needs to ask themselves:

1. What if we had a 100% customer retention?

2. What if we could always see ourselves though our customer’s eyes?

3. What if our business could achieve 110% customer satisfaction - 100% of the time?

4. What if our customers always felt valued, appreciated, and respected all the time?

5. What if every customer we dealt with recommended us to 10 new people every month?

6. What if our advertising truly and accurately reflected the service we provided?

7. What if we could obtain a 20, 25, 30% growth rate annually through referrals only without spending money on advertising?

8. What if all our employees, departments, and divisions, always worked together for the common goal - customer satisfaction?

9. What if our competitors envied us for our service excellence?

10. What if we could turn our loyal customers into passionate, outspoken advocates for our business?

The answer to these questions should motivate and inspire companies to strive for new heights in customer care.

What would customer service, customer satisfaction, customer retention, and customer loyalty look like if every business used the power of “What If…..”?

“Some men see things as they are and say, 'Why'? I dream of things that never were and say, 'Why not'?" Robert Kennedy